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Audience Insights
We can help you inform your media planning strategy by analyzing your audience across the web. Whether your audience is on social, forums or specialist sites, our data team can gather and analyze the data you need.
Uncover hidden passions in your audience
TopicDNA's proprietary knowledge graph enables us to find the interests of your audience outside of your core business. This allows you to better understand their lifestyle so you can better serve them.
Compare and benchmark audiences
You can compare your audiences against your competitor's audience or even your industry as a whole.
Influencer Insights
Discover, validate and measure the influencers before and after campaigns.
Find the influencers that fit your brand
TopicDNA analyzes an influencer's audience to determine if their audience is interested in the same things that you are promoting.
Measure the ROI on your influencer campaigns
TopicDNA can track and measure how well your influencers campaigns are doing in real-time.
Content Insights
TopicDNA uses best-in-class AI image models to detect the context of an image and what it contains.
AI-powered Image Analysis
TopicDNA uses advanced AI visual models to label and categorize your content. If your visual media is niche, we can create custom models for you.
Quantitative Analysis
Calculate the engagement rate of your posts and find out what your share of voice is. Compare your content to your competitors on a variety of dimensions.
Qualitative Analysis
Understand the "why" behind the engagement. We find the underlying patterns behind the content that work for your audience.
