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Audience Insights

We can help you inform your media planning strategy by analyzing your audience across the web. Whether your audience is on social, forums or specialist sites, our data team can gather and analyze the data you need.

  • Uncover hidden passions in your audience

    TopicDNA's proprietary knowledge graph enables us to find the interests of your audience outside of your core business. This allows you to better understand their lifestyle so you can better serve them.

  • Compare and benchmark audiences

    You can compare your audiences against your competitor's audience or even your industry as a whole.

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TopicDNA provides deeper insights

Influencer Insights

Discover, validate and measure the influencers before and after campaigns.

  • Find the influencers that fit your brand

    TopicDNA analyzes an influencer's audience to determine if their audience is interested in the same things that you are promoting.

  • Measure the ROI on your influencer campaigns

    TopicDNA can track and measure how well your influencers campaigns are doing in real-time.

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TopicDNA can get insights for influencer campaigns

Content Insights

TopicDNA uses best-in-class AI image models to detect the context of an image and what it contains.

  • AI-powered Image Analysis

    TopicDNA uses advanced AI visual models to label and categorize your content. If your visual media is niche, we can create custom models for you.

  • Quantitative Analysis

    Calculate the engagement rate of your posts and find out what your share of voice is. Compare your content to your competitors on a variety of dimensions.

  • Qualitative Analysis

    Understand the "why" behind the engagement. We find the underlying patterns behind the content that work for your audience.

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TopicDNA gives you an edge in your creative


TopicDNA stands out from other MarTech platforms as the time spent researching new interests to acquire new customers is significantly lower. TopicDNA has saved me time in setting up my campaigns & money on testing.

Madison Wade
Madison Wade
Co-founder, Dreamline Digital

By using TopicDNA audiences, we’ve been able to acquire customers for our business that we otherwise would not have been able to find. The platform has helped make my workflow more efficient and helped our company scale faster.

Melissa Bell
Melissa Bell
President, Milo Agency

We are super impressed by TopicDNA. Their ability to mine for audience adjacencies and affinities at an individual level can be the layer of insight that makes the difference to overall engagement with your audience.

Rebecca Sykes
Rebecca Sykes
CEO, MoFilm

TopicDNA is incredibly powerful and should be a no-brainer for all social-led campaigns.

Chris Anandan
Chris Anandan
Director, MediaCom BLINK

TopicDNA is really useful in pulling out additional audience insights that you cannot get from TGI, giving us a differentiated advantage from other agencies.

Mabel Chan
Mabel Chan
Senior Planning Executive, Spark Foundry

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