Understanding people isour passion

The science behind everything we do starts from our unique profiling technology of individuals and their interests and behaviours on social.

We analyze this data in real-time, then map it to our proprietary knowledge graph of interests to uncover unique audience segments.

Our taxonomy has 23 top-level topics (like a DNA strand), with 1000 sub-topics and over 200 audience personas.

  • Andrew TopicDNA CEO
    • Nike
    • Toronto Raptors
    • Manchester United
    • Apple
    • BMW
    • Innocent Drinks
    • SpaceX
    • Netflix
    • BBC
    • Whole Foods
    • Khalid
Audience MemberWhole FoodsAudience MemberAudience MemberBBC
Audience MemberAudience MemberBMWAndrew TopicDNA CEOAudience Member
NetflixAudience MemberAudience MemberAudience MemberApple
NikeAudience MemberAudience MemberInnocent DrinksAudience Member

Uncover AudienceInsights

We aggregate this individual data up to an audience level to draw insights for unique audience segments.

We can find people who love listening to hip-hop, reading travel magazines or love watching the professional bowling leagues. This is due to our data granularity.

Our philosophy is: To understand an audience, you need to first deeply understand the people who make up this audience.

Better Insights Leads to Better Targeting

We use our deep knowledge base to build prospecting audiences so you can reach a much bigger potential audience with your campaigns and scale your sales funnel quicker.

NikeWhole Foods
BMWNetflix
Audience MemberAudience MemberAudience MemberAudience Member
Audience MemberAudience MemberAudience MemberAudience Member
Audience MemberAudience MemberAudience MemberAudience Member

Over 1 billion+ data points

The TopicDNA Knowledge Graph is your secret weapon for deeper audience understanding.

Entities
250M+
Verticals
12
Topics
1,000+

Ready to dive in?
Start your free trial today.