Understanding people is
The science behind everything we do starts from our unique profiling technology of individuals and their interests and behaviours on social.
We analyze this data in real-time, then map it to our proprietary knowledge graph of interests to uncover unique audience segments.
Our taxonomy has 23 top-level topics (like a DNA strand), with 1000 sub-topics and over 200 audience personas.
We aggregate this individual data up to an audience level to draw insights for unique audience segments.
We can find people who love listening to hip-hop, reading travel magazines or love watching the professional bowling leagues. This is due to our data granularity.
Our philosophy is: To understand an audience, you need to first deeply understand the people who make up this audience.