Creating Snapchat Audiences in TopicDNA
At TopicDNA, we’re always trying to make your social ad targeting life easier by automating the creation of lookalike audiences. We started out with Facebook/Instagram and Twitter, but now we have something even more exciting to announce.
You can now easily create Snapchat audiences through TopicDNA! This allows you to take advantage of Snapchat’s 238 million daily active users, of which, 69% are in the coveted Gen Z demographic. This is what the audience looks like in the platform:
It follows the same process as creating audiences for the other social networks on our platform. Let’s walk through the 3 steps after pressing the “Add Campaign Details” button:
1. Add your campaign details
Use the dropdown boxes to choose all of your campaign details such as your organization (this is something Facebook and Twitter don’t have), your ad account and the existing campaign that you want to create this ad squad in (yes, that’s what Snapchat calls ad sets). Complete the process by clicking the “Add Campaign Details” button. You’ll then be able to see the estimated reach this audience will hit on Snapchat.
2. Review your details
Before you add this audience to your Snapchat campaign, we want to make sure that everything looks correct. So review it by pressing the “Review Ad Set” button and it will bring up a screen to let you know what you’ll be sending into Snapchat.
If everything looks good, press the “Create Ad Set” button.
3. Add the audience to your Snapchat campaign
Once the ad set is created, you can view the audience in Snapchat by pressing the button “View on Snapchat”. This will take you into the Ads Manager where you can activate it for your ads campaign.
It’s that easy!
Written by Andrew Ko. Follow me on Twitter.