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Creating Snapchat Audiences in TopicDNA

Posted on October 18, 2020

At TopicDNA, we’re always trying to make your social ad targeting life easier by automating the creation of lookalike audiences. We started out with Facebook/Instagram and Twitter, but now we have something even more exciting to announce.

Create Snapchat audiences easily in TopicDNA!

You can now easily create Snapchat audiences through TopicDNA! This allows you to take advantage of Snapchat’s 238 million daily active users, of which, 69% are in the coveted Gen Z demographic. This is what the audience looks like in the platform:

Snapchat ads audience defined in TopicDNA

It follows the same process as creating audiences for the other social networks on our platform. Let’s walk through the 3 steps after pressing the “Add Campaign Details” button:

1. Add your campaign details

Snapchat ads organization, ad account and campaign selection

Use the dropdown boxes to choose all of your campaign details such as your organization (this is something Facebook and Twitter don’t have), your ad account and the existing campaign that you want to create this ad squad in (yes, that’s what Snapchat calls ad sets). Complete the process by clicking the “Add Campaign Details” button. You’ll then be able to see the estimated reach this audience will hit on Snapchat.

2. Review your details

Snapchat ads campaign details

Before you add this audience to your Snapchat campaign, we want to make sure that everything looks correct. So review it by pressing the “Review Ad Set” button and it will bring up a screen to let you know what you’ll be sending into Snapchat.

Snapchat ads confirm ad squad details

If everything looks good, press the “Create Ad Set” button.

3. Add the audience to your Snapchat campaign

Snapchat ads successful ad squad creation

Once the ad set is created, you can view the audience in Snapchat by pressing the button “View on Snapchat”. This will take you into the Ads Manager where you can activate it for your ads campaign.

Snapchat ads successful ad squad creation

It’s that easy!

Read this article to understand why Snapchat is such a valuable platform to advertise on and then why don’t you try it yourself on TopicDNA! 👻🎯


Andrew Ko

Written by Andrew Ko. Follow me on Twitter.


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